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Gain emails from engaged subscribers; avoid buying lists or adding contacts without permission to lower spam complaints.
Use a recognizable and trusted sender name and email to avoid triggering spam filters with generic or suspicious names.
Personalize emails to match subscriber interests. Avoid spammy language, excessive caps, and image overload.
Use double opt-in to confirm email addresses and ensure subscribers truly want your emails, reducing spam complaints.
Keep an eye on your email reputation and fix problems fast. Only send emails to active addresses to maintain a good reputation.
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