Red Bull F1 Sealed Sponsor Deal With Tech Giant Oracle In $500M Deal.

Business News News February 12th 2022

Oracle and Red Bull teamed up to give their fan a thrilling experience.

Red Bull Racing and Oracle have come together by announcing a new team name, Oracle Red Bull Racing, as well as RB18, as the team’s new car for the 2022 Formula 1 Racing Championship. This year the team will feature the use of Oracle Cloud across its important areas like operation, including analytics-based race strategy, optimized engine development, AI and machine learning-powdered drive training, and a tailored fan experience. 

Even though the financial term is not yet disclosed by the team, sources have stated that the deal is roughly worth $100million each year with a 5-year commitment.

Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, “Oracle Cloud helped them to make race-day decisions that have helped Max Verstappen win the 2021 Drivers’ Championship.”

“It is essential to discover and react to opportunities quickly, it Is crucial for the company’s success and off the track, and for that Oracle is an integral part. Nowadays, every element of the organization is driven by data analysis. With Oracle as title partner, the company will have confidence about the expertise and ability to deliver true competitive advantage.”

---

Oracle Cloud :

During last season’s championship Red Bull team, used Oracle Cloud Infrastructure (OCI), in order to boost the number of simulations conducted by them by1,000x, so as to improve the accuracy of their forecasts and sharpen their decision-making.  The simulation speed is also increased by 10x, which gives race planners more time to make the proper decision. On the other hand, OCI. Has also decreased, the cost of billions of simulations, and allowed the team to improve track performance in a cost-effective manner, which is very important for the success under F1’s expenditure constraints. 

In this 2022 season, the OCI is giving complete freedom to Oracle Red Bull Racing Team to examine a greater volume of data, as well as to boost the pace at which simulations run, in order to forecast the winning tactics.

---

Rapport with Supporters :

Oracle Red Bull is all geared to provide an extraordinary experience to all its fans worldwide, along with its innovative on-track efforts. In the last season, Red Bull Racing along with Oracle introduced the Red Bull Racing Paddock, which is a first-of-its-kind fan loyalty program. It is programmed by OCI, to guarantee F1 excitement to its fan around the world. Since, The Paddock’s debut, Red Bull Racing has witnessed a 9x rise in their member sign-up.

The new channel of the team that connects with fans, is getting high levels of interactions, with registered fans asking them thousands of questions on a daily basis. Fans have also redeemed over 35,000 digital incentives. Oracle Red Bull will add more featured and capabilities in 2022, which includes an option to produce user-generated material, and to provide a more personalized feeling to all fans.

Oliver Hughes, Chief Marketing Officer (CMO) at Oracle Red Bull Racing, said, “Associating with Oracle, one of the world’s largest Cloud Technology Companies, at title partner, makes them feel more confident about Red Bull Racing’s ability to lead the technology race on the track. It will also help to drive forward their ambitions for fan engagement, a core tenet, of our marketing strategy. The company wants their fans to experience the F1 competitive journey, hence, they are putting fans right at the heart of the racing, and Oracle’s world-class innovation and technology will defiantly help them to achieve goals.”

---

If you enjoyed reading this news, you are surely going to cherish these too –

• Managed Hosting Company Nexcess To Integrate with HubSpot
• Laravel 9 Released: What Should You Expect?
• Cloud Infrastructure Expanded Its Market by 37%, Grew To £131bn in 2021