Faster server speeds mean faster page loading times. Visitors are more likely to remain on a page that loads quickly, resulting in lower bounce rates and increased interaction.
Search engines consider page speed when ranking pages. Websites that load rapidly typically rank higher in search engine results pages. Choosing a web host with fast servers can improve your SEO efforts.
Conversion rates are generally greater on faster websites. Choosing a web hosting service that values server speed might result in higher conversion rates and better business outcomes.
As your website expands, you may need to accommodate growing traffic and demand. A web hosting company with fast servers and scalable infrastructure can handle growth without sacrificing performance.